Cyber Security Tribe hit the ground running at RSAC 2025 — and yes, we came prepared with comfortable shoes this year! The booths were packed, conversations flowed, and getting through the aisles without bumping into someone was challenging at best.
Unsurprisingly, AI dominated the scene. Nearly every booth showcased AI in some form, making it the clear theme of this year’s conference. In our follow-up article, we’ll dive into what exhibitors had to say about the growing impact of Agentic AI on cybersecurity in 2025.
With so many solutions starting to sound alike, we asked a handful of vendors a key question: What are the top three challenges your product helps cybersecurity professionals solve? Their answers provide a clearer picture of where innovation is truly happening.
Adaptiva, Chaz Spahn, Director of product management:
- Speed and Scale: With over 40,000 vulnerabilities disclosed last year, it’s impossible for even the largest security teams to keep up manually. Adaptiva adds intelligent automation to accelerate patching and vulnerability response, enabling teams to react in real time at enterprise scale.
- Flexibility: Unlike rigid platforms that force you to adapt your workflows, Adaptiva’s solution molds to fit your existing processes. It integrates seamlessly into your environment, eliminating the need to overhaul your operations just to adopt a new tool.
- Network Efficiency: Traditional patching solutions can overwhelm networks, especially in large environments. Adaptiva uses a peer-to-peer distribution model, which delivers large patches (even gigabytes in size) across your entire environment without burdening WAN links or disrupting business traffic. Instead of 10,000 devices downloading the same patch individually, Adaptiva downloads it once and shares it locally, drastically reducing bandwidth usage.
Command Zero, Alfred Huger, cofounder and CPO
- Accelerate Threat Response: Reduce mean time to understand and respond to threats.
- Build and Retain Skilled Security Teams
Train and retain SecOps teams, especially tier-2 and tier-3 analyst and incident response talent.
- Scale for Coverage and Complexity
Scale teams to defend against increasing volume of sophisticated alerts. Get complete coverage for complex enterprise environments (cloud, SaaS, on-premises) from a technology and skills perspective.
Expel, Greg Notch, CSO
- Maximize ROI through seamless integration: Our agent-less MDR solution connects with over 130 popular plug-and-play integrations across all attack surfaces, eliminating the need for costly rip-and-replace implementations. Because a typical onboarding is completed in 30 days, we deliver immediate value. By using an organization's current security stack and correlating signals across multiple tools and telemetry sources, we help CISOs maximize value from their existing investments, and scale up their security operations efficiently, while maintaining flexibility as their security needs evolve.
- Elevate the SOC team's strategic impact: By handling tedious alert triage and response tasks with our AI-powered technology and expert analysts, we free-up security teams to focus on the strategic initiatives and problem solving that matters most to the business. Our operational metrics are unmatched, including a 17-minute MTTR for critical alerts and 3.48-minute MTTD across all alerts, ensuring threats are addressed rapidly, leaving CISOs’ internal resources to the higher-value activities that require their unique organizational knowledge and expertise.
- Build organizational resilience and scale-up security programs: Expel’s comprehensive incident reporting enables CISOs to effectively communicate the effectiveness of their security programs and incident response investment metrics to the C-suite and board using business-relevant language. With our security operations platform, Expel Workbench, security leaders can access customized metrics that help quantify both security effectiveness and operational efficiency, 24x7—helping translate technical security data into strategic insights that resonate with executive leadership and fuel security program maturity.
Tuskira, Piyush Sharrma, CEO
- Overwhelming Alert Volume and SOC Burnout: Security teams are overwhelmed by false positives and alert fatigue, unable to triage and respond to real threats fast enough. Tuskira’s AI Alert Analyst autonomously triages, validates, and mitigates alerts by correlating signals with posture and telemetry, reducing alert noise by 95% and accelerating resolution by 85%.
- Vulnerability Backlog and Exploitable Risk Blind Spots: Most orgs can’t patch fast enough and have no clear view of which vulnerabilities are truly exploitable and undefended. Our Vulnerability AI Analyst simulates attack paths inside a live digital twin and validates exploitability against real-time defense telemetry, identifying the vulnerabilities that are actually dangerous.
- Static, Siloed Controls That Can’t Adapt to AI-Powered Threats: Traditional security tools operate in silos and can’t keep up with dynamic threats, requiring manual tuning and slow response. Our Defense Optimization Analyst continuously tunes SIEM, EDR, WAF, CSPM, and firewall policies based on threat simulations and posture changes, automating defense with self-learning AI and reducing overhead.
Zimperium, Kern Smtih, VP of Global Sales
- Modern Mobile Threats – Especially Phishing: The mobile threat landscape is evolving rapidly, with mobile phishing emerging as the most prevalent and dangerous vector. Zimperium focuses on detecting and preventing these attacks in real time—providing protection where traditional security tools often fall short.
- Third-Party App Risks and Data Privacy: It's not just about malware anymore. Zimperium gives organizations deep visibility into what third-party apps are doing—what data they collect, where it’s being stored, and whether that behavior complies with internal policies and regulations. This helps security teams manage privacy risks and maintain compliance across mobile devices.
- App Protection Without Workflow Friction: Mobile app security is often fragmented across multiple tools—for vetting, runtime protection, code obfuscation, and more. Zimperium delivers a unified, platform-driven approach that brings security and development teams together. It simplifies toolsets, enhances workflow efficiency, and ensures robust protection without sacrificing technical depth—ultimately improving both security outcomes and business performance.
The common theme among all of them, regardless of their solution: scaling and optimizing cybersecurity operations through automation, integration, and efficiency.
